Monthly Archives: September 2020

The Case of Heineken Inc. Essay

Table of Contents

Changing distribution system and opposition from people

Benefits of changing the distribution system

Possible effects of opposing change



We will write a custom Essay on The Case of Heineken Inc. specifically for you

for only



Learn More

Managing organizational change in a business has become one of the most important pillars supporting business productivity bearing in mind that through change, the performance of a business is enhanced, workers are motivated and new methods of innovation are introduced. Studies indicate that change management is an imperative structured approach that managers apply to transit organizations as well as employees to desired outcome.

Many individuals in organizations are quite often opposed to the process of change. They rather prefer status quo. Beugelsdjk and Slangen (2001) posit that by overcoming forces restraining change, organizations can make tremendous developments in terms of growth, sales and productivity. This paper examines organizational change in the distribution system at Heineken Inc. and its impact on the business.

Heineken’s distribution system has been considered to be one of the best among beer distributors in the world since its inception. Besides exporting its products, Heineken also sold its beers via agents to small and big pubs which were linked to consumers in the beer market.

After the Second World War, Freddy Heineken, the CEO at Heineken foresaw the forthcoming developments in technology where machines such as televisions and refrigerators would be introduced and revolutionize the market. On that front, he felt the need to radically abolish the traditional distribution system and initiate changes in distribution that would meet the expected changes in marketing patterns.

Changing distribution system and opposition from people

In 1947, the traditional distribution pattern at Heineken was changed from pubs to wholesalers and supermarkets where more people frequented after television and refrigerators were introduced.

However, as indicated earlier in the paper, the move to create a change encountered massive resistance from other leaders of the organization who felt that by shifting from the traditional system of distribution via pubs, chances were that they would lose their crucial distribution channel.

Besides, change would interfere with the normal routine the business had of distribution by opening up to professionals from wholesaler groups and supermarkets.


Looking for a paper on Case Study ? Let’s see if we can help you! Get your first paper with 15% OFF

Learn More

Benefits of changing the distribution system

Mary Jo Hatch posits that change in the culture and normal practice of a business plays a pivotal role of enhancing performance and raising sales levels (Frimpon, 2011). The decision to change the distribution system at Heineken increased sales of beer by 35 litres per person in 1968 from the previous 10 litres in 1949. In addition, reports indicate that its market share also rose by 18% from a low of 21 to a high of 39% (Beugelsdjk & Slangen, 2001).

Frimpon (2011) posits that the importance of an organizational change is that it introduces and implements strategies at organizational and individual levels to respond to opportunities, threats and changes in the environment. Understanding the future changes in the business environmental as well as anticipated developments are key drivers that brought about change which has seen products from Heineken distributed effectively and efficiently.

Possible effects of opposing change

The move by Heineken CEO to create a radical distribution change has been criticized by many management analysts as classical and scientific management practices that give no room for consultation with other key stakeholders.

Pryor et al. (2011) indicate that since organizational change involves transitioning a business from one state to another, proper planning and involvement of other relevant parties is crucial to avoid resistance and opposition while maximizing effectiveness. Even so, inasmuch as Pryor et al view carry much weight, adopting the change was a move that saved the business loss of customers and opportunities to expand had it continued with the traditional distribution system.

To sum up, the discussion in the paper has been based on the thesis statement that “managing organizational change in a business has become one of the most important pillars supporting business productivity.” From the discussion, it is evident that change is an important parameter for an organization which seeks to experience improved performance.

In Heineken, adopting change in its distributing system has seen it grow its distribution processes and achieve massive profits. As the paper has concluded, failure to adopt the change would have resulted into massive loss of marketing opportunities for Heineken products.


Beugelsdjk, S. & Slangen, A. (2001) Shapes of organizational change: the case of Heineken Inc. Journal of Organizational Change management , 15(3), 311-326.


Get your 100% original paper on any topic done

in as little as 3 hours

Learn More

Frimpon, M. F. (2011). A re-structuring of the enterprise resource planning implementation process. International Journal of Business and Social Science: Special Issue , 2(24), 231-235.

Pryor, M., Toombs, L., Taneja, S., & Odom, R. (2011). Goofing off is in the eye of the beholder: A case of trust, culture, and change. Journal of Business Cases and Applications , 4, 1-12.

Coaching and Mentoring in Occupation Prove




Similarities and differences of coaching and mentoring

Coaching and Mentoring in Job


Denotation Lean


We bequeath compose a usage Try on Coaching and Mentoring in Clientele specifically for you

for lonesome



See More


Coaching and mentoring is identical authoritative in homo growing. Well-nigh every sports personality, successful businesses, salient students, successful families birth had either a double-decker or a mentor in their lives. edubirdie essay writing service review The mod earth has embraced full, these two damage and is exploiting them to recognize their entire possible.

Their popularity is credited to the uncountable winner they deliver brought to individuals, groups and corporal clients. Coaching and mentoring normally plowshare legion similarities, disregarding of whether they are kaput repay (professionals) or for eleemosynary purposes. This composition leave research coaching and mentoring, and particularly, care itself with its benefits to job activities and direction (Emelo, 2011, p. 44-49).


Coaching is outlined as the serve done which encyclopaedism and exploitation are allowed to materialise with the intent of up operation. bluebird plagiarism checker Coaches are requisite to deliver a thoroughgoing agreement of the cognition, skills, techniques and styles worthy for the setting below which coaching is to occur.

This way he/she is able of ingraining self-confidence and power to the assimilator. Mentoring refers to the outgrowth of providing steering to another someone in how he/she makes momentous transitions in workplace, intellection or noesis (The New York Multiplication Companionship, 2011, p. 1).

Mentoring give the mentee with sureness to brand important decisions that would assist accomplish achiever. Occupation coaching and mentoring is real crucial in inculcation noesis, skills, styles, and techniques also as the power to micturate meaning decisions that are aimed at up an individual’s accomplishment or patronage goals (The Coaching & Mentoring Web Ltd., 2010, p. 1).

Similarities and differences of coaching and mentoring

Coaching and Mentoring connect respective shipway since they aim at virtually exchangeable objectives such as exploring in individuals, their corporal inevitably, desires, skills and motive, the aim of which is to assist the them brand literal and farseeing long-lasting modifications. essay bird Early similarities admit, quizzical techniques, liberal documentation of clients, observance, and hearing techniques to read the setting, among others.

Their master differences admit the fact that in mentoring, when considered in its traditional setting, implies that the mentor moldiness be experient in the cable of mentorship, in about cases, the old and wiser contract this obligation to crack cognition, which are of important assistance to the mentee. On the otc give, coaching may be through tied if the autobus does not let mastermind have of occupational responsibilities of the node , unless it requires center particular skills (The Coaching & Mentoring Web Ltd., 2010, p. 1).


Looking a theme on Direction ? Let’s see if we can avail you! Get your outset composition with 15% OFF

Hear More

Coaching and Mentoring in Line

Various changes that come due to restructuring, mergers besides as acquisitions invariably instigate companies to outsource coaching and mentoring services. These services are now provided to all professionals in companies for personal growth purposes. They are aimed at promoting morale, productiveness and need to diminish faculty upset, as it makes them look machine-accessible and precious. edubirdie plagiarism checker This is unremarkably through by intimate mentors or coaching faculty or in around cases outsourced.

Coaching and mentoring is a bipartisan kinship, which affords the employee meaning benefits of fulfilling his/her goals as the clientele or constitution accomplish their goals (The Coaching & Mentoring Meshing Ltd., 2010, p. 1). edubirdie support Late trends read that more individuals get made stairs to engage their own individual coaches and mentors, bountiful them a greater duty in maximising their potentials also as accomplish their personal objectives (Čiutienė & Neverauskas & Meiliene, 2010, 444-449).


Coaching and mentoring are really significant in a concern as they avail convey a sensation of belonging, lesson, motivational, mortal duty likewise as the fulfilment of both personal and organisational objectives. This is authoritative in ensuring continued direction and skill of line goals. It too readies the faculty for any eventualities same mergers and adjustments in responsibilities that may accompany such changes (Madlock, 2010, p. 42-62).

Citation Tilt

Čiutienė, R. & Neverauskas, B. & Meiliene, E. (2010). Coaching as a Peter to Grow Employees Calling. Economics and direction. eduebirdie ISSN 1822-6515 (p. 444-449)

Emelo, R. (2011). Creating a new Outlook. In T+D (pp. 44-49)

Madlock, P. E. (2010). The Effects of Supervisors’ Verbal Hostility and Mentoring on Their Subordinates. plagiarism check edubirdie In Daybook of Line Communicating (pp. 42-62)

The Coaching & Mentoring Mesh Ltd. (2010). What is Coaching. Coaching Mesh . Retrieved from:


Get your 100% archetype composition on any theme through

in as fiddling as 3 hours

Larn More

The New York Multiplication Caller (2011). Top 15 Characteristics of a Successful Mentor. edubirdie wiki The New York Multiplication . Retrieved from